When the seeding of a campaign is executed properly, it provides an unparalleled return on investment within a predictable time frame. It’s all about reaching the critical number of views within the targeted audience as quickly as possible, in order to have them pass the content forward.
TVC knows how to find your targeted audience and capture their attention. By experience, we have learned that the only way to break through the clutter and get in contact with the targeted audience is to have a smart seeding plan. The seeding plan does always have the take-off point in TVC’s extensive network of publishers. When the seeding plan is established, we always work parallel with both static and social seeding of the content, this to get as much out of the campaign as possible.
Static seeding
This type of seeding is the fundament of the total seeding of a viral campaign. By using our extensive network of video forums, highly influential media sites, blogs, communities, different types of forums and other social platforms, we can handpick those relevant to the campaigns target audience and make sure that they will find the content wherever they might go to look for it, or stumble upon it.
Social seeding
The social seeding is done to make the campaign come alive and start living a social life. By using trendsetters within the targeted audience online, relevant and influential bloggers and other influential ambassadors we engage the audience at forums and other social platforms, getting the buzz going.