Social media marketing

Saab is a niche automobile brand from Sweden, producing cars on a relatively small scale but for a global audience. In relation to its scale, Saab enjoys customers that are extremely devoted to the brand, the history and above all – development.

With this in mind, we wanted to give Saab fans all over the world the chance to get together online and share their opinions and stories about their favorite auto maker. And why not communicate with the brand itself?

The first step was to work out a strategy and activation plan to follow when implementing Saab as a social auto brand to the online community.

Our belief is that Saab should present itself and really become an open and inviting brand by encouraging the audience to join in and find out what is going on. As an example, instead of keeping the most sacred point of interest, the factory itself, closed to devotees it should be presented online for anyone interested in Saab behind the scenes. We want to tell the story of how a Saab is created so that all enthusiasts can tell their special story and feel closer to the brand.