Alternative PR and Social Media Marketing

The Viral Company took on the assignment from Red Bull to market and communicate Red Bull’s spectacular event, “Flugtag”. The challenge was to, in an unconventional way, attract and reach the target group between the ages 15-39.

By promoting and seeding editorial content and articles in selected blogs, forums, online magazines, print publications etc., we were able to reach over 7,000,000 people during the spring of 2010.

The “Flugtag” event was a rousing success, both digitally as well as the actual event. The vertical media effort provided the desired results and more; over 60,000 visitors (a record!) attended the event in Stockholm on the 4th of July. It was a fantastic day!