We got the mission from adidas to engage and create something based on the sponsorship by adidas of the Danish National team. So we created the official Danish adidas football page on Facebook. The goal was to engage 15.000 fans until the kick-off of the 2010 FIFA World Cup™ in South Africa.

To create attention and engage the fans we launched an activity called The Biggest Shirt. A recruitment campaign where the official Danish federation jersey increased in size with the more fans who joined the page. adidas promised to produce and give away an oversized jersey to the Danish fans. For each new fan that joined the page the jersey grew with 20 cm2.

As promised the shirt was made out as a physical piece for Danish football fans to carry with them on their journey in South Africa. At the end of the campaign the shirt had grown from 1 sqm to 72 sqm and over 36.000 fans was engaged! To show appreciation to the fans adidas decided to make the shirt 400 sqm. Biggest of its kind in Denmark!

To explain the idea to the Danish people we created this video: The aim was very simple, make the fans understand the campaign and encourage them to join the cause. And since Sweden didn’t qualify to this World Cup our favorite is of course our fellow country men Denmark. Let’s go Roligans!

We are very proud to announce that one of our founders, Henrik Johansson, will appear on Stockholm Media Week 5th of May this year. He will be debating if it’s truly possible to measure “feelings” in today’s online presence, and of course all other new cool possibilities that todays media landscape offers. It will be a blast!

Host of this talk will be Mats Ahldén from Eventum. Other hosts of this event will be Karin of Klintberg, Bella Goldman and Claes de Faire.

To see the full program, click the link below:

http://stockholmmediaweek.com/program.shtml

Short about Henrik:

Henrik Johansson is one of the founders of The Viral Company and is driven of continuously find new ways to be more efficient in brands campaigns online. He’s a true visionary and a true advocate of new generation of communication.

Besides that, he’s of course a jolly good bloke.

See you there!

We’re are super excited that our close friend and tech geek Rasmus Andersson will appear at TEDx conference in Viggbyholm 18th of April. Other speakers at the conference will be charismatic Ted Persson from Great Works among others. There are only 75 seats available so it has been decided to randomly pic participants by lottery. Everyone should have a chance to attend this event! For more information, check out:

http://tedxviggbyholm.eventbrite.com/

Nice to see you here!

Here you’ll find crucial things what we think is important in viral marketing. That among with useful tips from both us and sometimes hand picked friend bureaus. But we love fun and beautiful things too so it might happen that we’ll just post random fun and beautiful things. Very simple. But hey remember – “Simplicity is the key to brilliance”.

So now – see this as a first development of our new website. More things will come.

See you very soon again.

Love / TVC