Speaking of the devil…
This just popped in to our inbox. The mini golf “knock out” clip we did for the gambling company Svenska Spel just won’t stop running on those sweet internet fumes.
About 4 million views per episod. LIKE. Thanks Ray!
Spela lagom ok?!
Yesterday me and Erik played, as we say in swedish, minigolf. According to online translate services the correct english translation would be miniature, crazy or midget golf… We really like those names better than minigolf. Anyhow, the lane we played at was the location for a viral we shot a while ago together with the Swedish gambling company Svenska Spel. Their concept “Spela lagom” or “Play moderat” was made as an enlightenment campaign to show how gambling, in the heat of the game, can affect us in different ways.
This is what we did:
The response was really good. With a minimum budget the clip generated over 3 million views on sites around the net and even got picked up by TV-stations in Britain, USA and Japan. Did we mention Sports Illustrated highlighted the clip on their first page as well?
Enjoy!
We’re officially back from vacation
We’re super thrilled to get back working with all of you. Even more pepped than this guy!
Check out Morten!
Norway and our favorite football player is not on the pitch during the FIFA World Cup but is doing a fantastic job by blogging on his site! TVC helps Premier League Blackburn star Morten Gamst Pedersen with PR, social media and brand building.
The first step for Morten was to create a blog that is currently Norway’s most interesting blogs to read during the FIFA World Cup. Exciting reading with reflections from a person who, unlike journalists, usually present on the field with several big stars who play in the World Cup. Read more here about who Morten think will win this years World Cup.
Our founder Henrik on Stockholm Media Week!
We are very proud to announce that one of our founders, Henrik Johansson, will appear on Stockholm Media Week 5th of May this year. He will be debating if it’s truly possible to measure “feelings” in today’s online presence, and of course all other new cool possibilities that todays media landscape offers. It will be a blast!
Host of this talk will be Mats Ahldén from Eventum. Other hosts of this event will be Karin of Klintberg, Bella Goldman and Claes de Faire.
To see the full program, click the link below:
http://stockholmmediaweek.com/program.shtml
Short about Henrik:
Henrik Johansson is one of the founders of The Viral Company and is driven of continuously find new ways to be more efficient in brands campaigns online. He’s a true visionary and a true advocate of new generation of communication.
Besides that, he’s of course a jolly good bloke.
See you there!
Today’s internet tip
New TEDx event with our friend Rasmus Andersson from Spotify & Ted Persson from Great Works
We’re are super excited that our close friend and tech geek Rasmus Andersson will appear at TEDx conference in Viggbyholm 18th of April. Other speakers at the conference will be charismatic Ted Persson from Great Works among others. There are only 75 seats available so it has been decided to randomly pic participants by lottery. Everyone should have a chance to attend this event! For more information, check out:
Stockholm fashion week
We hooked up with our mobile client Tre and fashion magazine Rodeo to check up what’s really going behind the scenes at Stockholm fashion week. Very talented designers ond openly minded people can summarize this spectacular fashion week of 2010. We especially liked the Filippa K show. The pianist Amanda Bergman aka Hajen rocked the show with her powerful voice and her beautiful song. Check her Myspace here.